The Social Canvass

A digital marketing agency helping nonprofits rally the support they need.

The Brief

The Social Canvass is a boutique digital marketing agency helping nonprofit organizations modernize their marketing efforts and thrive in the digital space. As the digital landscape has evolved and grown, founder Angela Dailey observed how vital it was becoming for nonprofits to keep up with the changes.

With her agency, she’s on a mission to help nonprofits attract opportunities for funding, share progress, and inspire people to join their causes through tailored digital marketing programs. We worked with Angela to build The Social Canvass’s brand and customer journey from the ground up.

 

The Scope

+ Naming
+ Brand Strategy
+ Visual Identity
+ Creative Direction
+ Web Design
+ Copywriting
+ Social Media Design
+ Presentation Design

 
 
 

The Strategy

The Social Canvass’s audience is seeking a digitally fluent agency that can bring fresh and uncomplicated marketing ideas to their organizations. With this in mind, we set out to create an identity that felt modern, approachable, and trustworthy.

 
 
 

The suite of brand marks was designed to quickly communicate 3 important details about the company — they’re bringing new and younger energy to the industry, they love what they do, and they believe that “good” doesn’t have to mean boring.

 
 
 

We designed and developed The Social Canvass’s first website on Squarespace, focusing on creating a digital home for the brand that felt engaging, trustworthy, and easy to navigate.

 
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