MSTRPLN
A planner company helping women master their money and build financial freedom.
The Brief
After paying off $200,000 in debt, lifestyle vlogger Aja Dang, created the company she wishes existed while on her journey to financial freedom. With MSTRPLN, Aja helps other women take control of their lives and achieve financial stability with the right tools and guidance. MSTRPLN offers a range of all-in-one planning tools that specifically incorporate goal setting and financial health layouts to make money management an everyday consideration.
We worked with Aja to build a brand identity, website, and social presence that reflected her community: ambitious, focused, fun, and energetic. Since 2022, we’ve managed MSTRPLN’s organic social media marketing.
The Scope
+ Visual Identity
+ Creative Direction
+ E-Commerce Web Design
+ Copywriting
+ Content Strategy
+ Social Media Management
The Strategy
Aja came to us looking to give MSTRPLN an overall energy boost. After some exploration, we uncovered that while the vision for MSTRPLN was clear, its visual identity hadn’t caught up. Our first priority became to create a fresh visual experience that would stand out from the companies dominating the planner industry and spoke to MSTRPLN’s younger, fun-loving, and ambitious audience.
Over time, we’ve worked to carry this new identity through the entire customer journey, including the website, marketing, and the design of the planners themselves.
“The new identity feels like MSTRPLN left for summer camp as an awkward preteen and came back for the school year with boobs and highlights.” - Aja
