FourTwo Creative
A full-service creative agency championing Black narratives with intention.
The Brief
FourTwo Creative works with companies to create culturally relevant and authentic experiences for Black audiences. They’ve set out to elevate the standard for how African cultures are interpreted, represented, and engaged with globally.
We worked with the FourTwo Creative team to reimagine their brand experience to align with their bold mission.
The Scope
+ Brand Strategy
+ Visual Identity
+ Web Design
+ Copywriting
+ Social Media Design
+ Presentation & Proposal Design
The Identity
With their 3 year anniversary on the horizon, FourTwo Creative came to us wanting to capture their evolution and growth. With this in mind, we envisioned FourTwo Creative’s identity adopting an approachable cool factor, showing that they’ve stepped into their confidence and capabilities while sticking to their core values of community, quality, and joy.
The Website
The website is a key touchpoint for FourTwo’s potential clients. It’s where they can learn more about the agency, explore their work, and get a sense of what it would be like to work with them. We focused on creating a website that would be easily digested, immersive, and reflect their playful and confident energy. This resulted in layouts that played within the boundaries of a traditional grid, bold color combinations, and content that focused on the process and experience that makes them unique.
FourTwo Creative is on a mission to build the largest global network of creatives from Africa and the diaspora. To support this mission, we designed a custom directory that is easily searchable, scalable for large databases, and keeps the spotlight on the creatives through rich profile displays.
Special thanks to Hello-World Studio for front-end development.
Additional Experiences
We designed branded templates that can be used to create immersive experiences at key moments in the customer journey — marketing, client intake, and delivery of services.
