The Brief

Running to Exhale is a holistic run coaching community, founded by Joyner Mines, created specifically for mothers and women of color seeking to enrich their mental and physical well-being through the transformative power of movement. They offer personalized run coaching plans, including strength training, goal development, and mindfulness strategies, to cultivate a sustainable, joy-filled relationship with exercise.

We worked with Joyner to develop the brand strategy, visual identity, and foundational experiences for Running to Exhale.