Kenya Crawford
Creating healing spaces for collective liberation.
The Brief
Kenya Crawford (she/they) is an award-winning licensed psychotherapist, consultant, and founder of Cultivating Healers, a space for clinicians and healers to learn how to build anti-racist, sustainable, and inclusive practices through support groups and trainings.
We worked with Kenya to capture her many offerings into a cohesive brand narrative, then developed a customer journey that was more intuitive for her three audience segments to navigate. After helping Kenya name and launch Cultivating Healers, we continued our partnership with marketing and brand management.
The Scope
+ Brand Strategy
+ Visual Identity
+ Squarespace Web Design & Development
+ Copywriting & Naming
+ Marketing Management (Social & Email)
Marketing Management
Results
As Kenya’s waitlist for therapy and consulting holds strong, we set our sights on increasing Cultivating Healers’s visibility. Our organic marketing efforts emphasize Kenya’s authority as a clinical supervisor, facilitator, and licensed CEU trainer for clinicians as we attract new healers to the CEU trainings and support group sessions held every month.
+ Increased follower count by 152%
+ Organic reach of 240.6K
+ 60.6% email open rate
+ Implemented reels strategy, leading to multiple viral posts that garnered a 4,081% increase in non-follower engagement and 101% increase in follower engagement
